Nissan reports good year for new Micra, promises more innovation

Four generations later, the current generation Nissan Micra is one of the most promising models in the brand's current portfolio. Made in Europe and mostly with local consumers in mind, the compact car now boasts excellent market performance and, last but not least, great customer reviews.

According to an independent study, the new Micra received an 8.8 out of 10 possible ratings among owners in Europe, with a third of respondents giving the highest possible rating of 10 points. The model scored highly in Germany (9.3) and the UK (9.2) and has impressive customer satisfaction in three other major European markets - France (8.7), Italy (8.9) and Spain (8.9).

Shortly before the end of calendar year 2017, Nissan reported sales of more than 46,000 units of this model, or a 59% increase in sales of the new Micra since its launch compared to last year. During the first full year of the stock, demand for vehicles is expected to reach between 90 and 100,000 units.

The reasons for the success of the Micra (http://www.nissanbook.ru/en/variant/Micra-K12) are many, but the main ones are that it is a B-segment vehicle that boasts one of the most striking and striking designs, with a spacious and ergonomic compartments and a wide range of standard and optional systems to enhance comfort and safety. In addition, the new Micra is a real pleasure on the road.

To ensure a safer journey, the compact car is equipped with a truly wide range of active safety systems, ranging from traffic sign recognition, automatic headlights and hill start assist, to much more advanced surveillance around the car. Active Ride Control to dampen vibrations in the passenger compartment and automatically apply the brakes in the event of a collision with a pedestrian or vehicle ahead.

As a result of the complete transformation of the fifth generation Micra at Nissan, there have been several interesting consumer sentiments, including an increase in the proportion of men who decide to buy a car. If in the old generation of cars this percentage was 39, then in the new one it was almost 50% (48%).

Another interesting observation about the market performance of the new Micra is that 57% of its new owners are completely unfamiliar with the Nissan brand (http://www.nissanbook.ru/) in general.

A major advantage of the new Micra is the possibility of personalization. The car comes with over 100 available combinations, of which 30% of users benefit and their average budget is 400 euros.

If we have to point to the hallmark of the new Micra that sets it apart in the automotive world at large and makes it unique in its segment, it is definitely the unique BOSE Personal Sound System with built-in headrest. In the driver's seat, the BOSE UltraNearfield speakers come with a separate BOSE PersonalSpace Control menu for customization.

Although the BOSE Personal is a bit selfish towards the passengers in the cabin, it has been designed with the goal of offering the driver superior sound quality. For this reason, the American company is embedding two 6cm Bose UltraNearfield speakers into the driver's headrest to keep the sound as close as possible to the only place that is always occupied when the car is in motion.

Thanks to the new Micra's custom-designed on-board system menu with BOSE, the driver has the ability to choose how much they want to "immerse themselves" in the sound, and the choices range from near-frontal sound to almost 360-degree sound. -degree. Regardless of his preferences and system settings, he and his comrades can count on extremely clear and without any distortion, even "stupidly high" sound to listen to.

Toward the end of this year, the new Micra is now available with a choice of three engines: the familiar 0.9-liter iG-T turbocharged three-cylinder and 1.5-liter dCi diesel, as well as a new one-liter three-cylinder engine. naturally aspirated engine with a maximum power of 71 horsepower.

With the launch of the new powertrain, Nissan is making the new Micra even more affordable as the modification costs around BGN 1,700 less and consumers can expect fuel consumption of 4.6 liters per 100 kilometers and a range of up to 890 kilometers. The engine offers balanced performance and is a great solution for city driving, especially when paired with a well-configured five-speed manual transmission.

Other innovations that Nissan has prepared for the new Micra in 2018 are the introduction of an automatic transmission to the market and improvements to the existing base, including the integration of Android Auto, electric rear window control and others.

Particular attention in the development of the new Micra next year will be the introduction of its sporty version with more aggressive styling and a choice of four primary body colors, as well as an engine with a maximum output of 120 horsepower.